Case Studies
Success is the best advocate

ExO Works has catapulted 9 global organizations through the ExO Sprint process, across 5 regions for 7 varying industries. Take a glimpse into their transformational journeys below:



As an automotive equipment manufacturer with global distribution channels, Rassini is the largest producer fully integrated brake discs in the Americas and the largest producer of suspension components for light commercial vehicles in the world.


  • Uncertain of strategy for future investments and market focus
  • Fragmented communication and data collection between departments & factories
  • Uncertain of strategy for future investments and market focus


  • Immersion into new markets, exponential design, big data, quality control.
  • Six ExO initiatives: Two Edge, 4 Core.
  • Realigned to channel big data initiatives, avoiding the traditional expansion infrastructure approach.

Procter & Gamble

As a leading American multinational consumer goods manufacturer, Proctor & Gamble (P&G) is one of the top sellers of personal and household care products around the globe. To date, P&G is a public Fortune 100 company with US$70.7 billion in sales and 110,000 employees.



  • Transactional oriented business unit.
  • Ideation stagnation.
  • Resistance to new technologies & mindsets.


  • New massive transformative purpose (MTP).
  • More adaptable, agile, and aware.
  • Four Edge Initiatives including Next Generation Services.
  • More complex supply chain systems.
  • Implementation of new processes and tools—both digital and physical.

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As a multinational organization providing independent assistance across medical, travel, home, roadside, employment and legal services, Ikê annually manages more than 4.4 million on behalf of insurance companies, tour operators, corporates, governments, non-profits, etc.


  • Service oriented approach.
  • Roadblocks in B2C offerings.
  • Resistance to new technologies & mindsets.
  • No strategy for shifting marketplaces.


  • New massive transformative purpose (MTP) and Innovation Lab.
  • Six ExO Initiatives: Four Edge, Two Core.
  • Implementation of B2C processes & tools that leverage community & initiate automation.

“If you are not in the business of doing Sprints and experimenting, then you’re halfway to being disrupted already.”

Tony Saldanha, VP, P&G Global Business Services

Transform your Organization

Over 90% of projects resulting from an ExO Sprint receive continued investment following the sprint.