The ExO Sprint provides a repeatable process to drive digital transformation, organizational change, and successful long-term innovation.
Some of the outcomes are immediate, including skill set development and mindset shift for the participants, alignment across the organization (executives, management, and "feet on the street"), and a portfolio of validated Core and Edge initiatives ready for further development.
Core initiatives usually have a shorter time-frame and provide quicker wins on metrics the parent organization cares about like share price, revenue growth, and customer satisfaction.
This intentionally buys time for the Edge initiatives, which often require longer time frames and may initially use separate metrics around growth and engagement. The promise of the Edge initiatives is that they can eventually drive massive new growth (think of Waymo, Google's self-driving car division, being valued at over $150 billion) and turn the parent company into the disrupter—instead of the disrupted. Most successful companies find it hard to innovate at the Edge, but the ones who fail at this are typically the ones who disappear. We intentionally designed the ExO Sprint process to solve this problem.