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What is the “Exponential Organizations” book?
Published in 2014 and co-authored by Salim Ismail, Michael Malone, and Yuri van Geest, “Exponential Organizations” introduced the world to the ExO framework. Over the course of the book, its authors explain why some new organizations are ten time better, faster, and cheaper than their predecessors—and what established businesses can do in response. The short story is that exponential technologies unlock abundance—and therefore new and disruptive business models. Smart companies harness this abundance because it gives them a broader reach with less impact on the balance sheet (Airbnb offers a global selection of rooms to rent without owning any hotels). Traditional companies are caught flat-footed because they focus on managing old-school scarcity.